2008 marked the 60th year of Longchamp’s existence. This classic French brand has had its fair share of elegant marketing and products. Today it is well known for the beautiful designs, both in canvas and in leather. But that is not how the company began.
In 1948, Jean Cassegrain inherited his family tobacco shop and with his great inventive mind, decided to cover the pipes in leather. The leather covered pipes began to take off and become a luxury item that no one could get anywhere but Cassegrain’s store. He had to pick a name for his shop and so he settled on Longchamp. He would walk by a horse race track in Paris that was called Longchamp, translating as « long field » and he decided that would be a good name for his new leather company. Longchamp eventually expanded to purses, leather goods, and many other accessories.
Philippe Cassegrain (Jean Cassegrain’s son) is currently the head of the Longchamp Company. The accessories that company creates continue to expand. Longchamp has continued the tradition of designing top quality pieces that are both stylish and classy. longchamp – HANDBAGS – from aound;100 to aound;200 – The Telegraph Fashion Shop
In 1993, Longchamp introduced its « Le Pliage » line, a collection of foldable travel bags made of vinyl and leather trim.
Longchamp’s most popular line is the Le Pliage collection. There are several reasons for its popularity among both teenagers and adults. While the bag may seem pricy compared to other generic bags on the market, the price point is very reasonable considering the craftsmanship and allure of the Longchamp brand. It’s great to be able to own a quality bag that is both beautiful and practical.
The Longchamp Le Pliage collection includes a canvas surface that makes clean up a breeze. The bag also folds up and snaps closed to a very convenient small traveling size when not in use. Leather accents on both the handles and top flap give the items within the Le Pliage collection a signature and stylish look that has an international appeal. The quality and style of the Le Pliage collection is recognized and enjoyed worldwide.
Pliage is French for « fold », which is exactly what this flexible bag can do. It literally folds up into a small pouch that can be stored anywhere and is perfect for travel. Le Pliage comes in a variety of colours and ranges in size from a cosmetics bag to a small handbag to an oversized duffel.
Almost every season there is an interesting collaboration with contemporary artists and celebrities, who create their prints for Le Priage.
Each bag is made in France from a satiny durable nylon and is accented with rich brown leather handles. It is so well designed that you can carry just about anything in it and it still feels light and comfortable.
Longchamp Le Pliage Shoulder Tote
Kate’s Longchamp Le Pliage shoulder tote is one of her staple bags. The Duchess has been photographed carrying it on a number of occasions, including throughout the 2012 London Olympics.
You’ll often see Kate carrying her Longchamp Le Pliage bag on shopping trips too, usually in candid photographs. Most recently, Kate carried the bag during her outing buying bits and pieces reportedly for Kensington Palace.
The Le Pliage bag, apparently, was inspired by the Japanese art of Origami. It is made from nylon, trimmed in Russian leather and comes in a wide variety of colours to suit all seasons.
The bag is roomy and perfect for carrying all your essentials! A great all-round bag, the Pliage will suit college students lugging books around from class to class, parents who need a Mary Poppins style bag to carry everything apart from the kitchen sink and those full time workers who want to pack a spare change of clothes for the pub after work on a Friday night and STILL have room left over for their lunchbox.
Where to buy the Longchamp Le Pliage Shoulder Tote:
The Le Pliage tote bag can be purchased from a number of retailers, including directly from Longchamp.com. I’ve selected some of my favourite colours and styles from Nordstrom and Bloomingdales. longchamp – HANDBAGS – up to sound;50 – The Telegraph Fashion Shop
About the Longchamp Le Pliage bag:
Bloomingdales describes the Longchamp Le Pliage bag as follows:
Longchamp’s signature nylon tote in a large size lends sophisticated chic to every look, from city jaunts to weekend getaways. Folds up for ease during travel.
Double shoulder straps
Front flap with snap and top-zip closures, interior pocket
Unlined. Nylon with leather trim. Imported
13″W x 13″H x 7.5″D
Measurements reflect bag when fully opened
Do you own the Longchamp bag? Would you consider buying it – and if so, why? For college? Work? Family? Let me know in the comments section below! Also, do provide links to pics of you with your bag if you like!
Style scoop: Uniqlo, Celio, Longchamp, H&M
GET LUCKY WITH PHARRELL. Fancy a healthy dose of style from the one and only Pharrell Williams? Pop by a UNIQLO store today and check out his collaboration line, i am OTHER, with the Japanese retailer. Williams worked with UT’s creative director, Nigo, and came up with a line of men’s tees in 14 colours and patterns, as well as seven styles of baseball caps each emblazoned with a personal message from Williams. T-shirts are retailing for S$24.90 and baseball caps are priced at S$29.90 at selected UNIQLO stores.
POLO PARTY. If you love your polo tees, you’d do well to head over to Celio’s stores this weekend. Until May 20, simply purchase one polo shirt and get a lower-priced polo for free. Celio’s polo T-shirts are priced from S$33.90 to S$53.90 each. At all Celio stores.
PERSONALISED PERFECTION. You can now personalise your very own Longchamp Le Pliage Cuir leather bag exclusively at the brand’s boutique at Paragon. Pick the perfect size (small, medium or large) and choose from colours such as pink, indigo, lemon, orange, taupe, vermilion and black for the bag as well as the flap, handles, tabs, shoulder strap and lining. You can also add your initials on it after you’re done with the process. Longchamp Le Pliage Cuir Personalised is available until June 30 at Longchamp Paragon. Prices start from S$890 and the bag will be delivered to you in four to five weeks.
SUMMER STYLINGS. The second drop of H&M Loves Music lands in stores next Thursday, and will see a colourful myriad of bohemian sensibilities and festival-ready looks for both men and women. Short-sleeved Hawaiian-print shirts, graphic-print tees, denim shirts, espadrilles and accessories fill the bulk of the men’s range, while distressed denim cut-offs, floral T-shirts, dainty frocks and tunic tops are some of the key women’s pieces you can find in stores next week. Prices range from S$5.90 to S$59.90 at all H&M stores.
Longchamp Bag Review
I have to admit, I take a lot of inspiration from life, and friends. I first saw a review like this on my friend Jade’s fashion Blog . I love her blog and she’s got a lot of great tips and ideas. So, today, I’m doing a review on an iconic bag that can basically be worn during any season.
Price: $125 at nordstrom.com
Sizes: Small, Medium,Large
Dimensions: 9 3/4 inch W x 9 3/4 inch H x 5 1/2 inch D(measures small)
Longchamp is an iconic brand that was founded in 1948, and became legendary for their light weight handbags. The handbags are portable, and they are very user friendly. It may seem expensive for $125(since it’s brand name) but the quality is great too. These bags may seem small on the outside, but they are quite spacey and convenient from the inside. I recommend a medium sized one, since the price may vary by size. If you want the full leather versions, they are usually around $300-$600.
This is the classic and bestselling look, called the « Le Pilage ». It has a top zipper with a leather snap, and the handle drop is 8 inches. This bag can be folded up, at a remarkable one inch, so you can carry it with you anywhere you want to go. This handbag is also waterproof, so it can be suitable for all women on all occasions. The bag is also iPad friendly.
I’ve seen these bags at airports a lot, and the pockets are located right where you want them to be. They also include a strap to attach your keys on so you don’t have to go digging for them.
This bag comes in various colors;Billberry,Black,Chocolate(brown),Deep red,Indigo,Natural,Paprika,Slate,Sunshine,White. (Some unique names right?)
I recommend this bag to any girl who wants to be one step ahead, or their new years resolution was to be more organized. To me, this bag is suitable for all personalities. Also check out the entire collection from small leather goods, to more handbags!
Jeremy Scott gets digital for Longchamp
If you’ve been on a Southern California college campus recently, chances are you’ve seen a sort of accessory uniformity among the female students. Layers of chunky jewelry clank and chime in the hallways, Tory Burch flats crowd the pathways and the signature Longchamp Le Pilage handbag is a campus staple, seen plopped down on classroom desks in every color.
Taking into account its success with the college crowd, it’s only fitting that the new Jeremy Scott for Longchamp Le Pilage bags feature a colored computer keyboard print. The bag design, inspired by the growing digital world, is Scott’s 12th collaboration with Longchamp. The bags, which retail for $355, are slated to hit Longchamp stores by the end of this month.
Scott’s keyboard design showed up in his New York Fashion Week fall 2012 presentation when a male model walked the runway in a shirt and pair of pants covered in the colored keys.
Coco Rocha’s Longchamp Campaign Conjures King Kong
Spicing up ad campaigns is the perennial problem of the fashion world. How do you grab people’s attention when there’s so much eye candy elsewehere in fashion magazines?
Longchamp’s latest campaign might do the trick. They’ve enlisted Coco Rocha to model their stylish goods for the fourth consecutive time, and they’ve shaken up the art direction. Rather than go for standard proportions, Longchamp’s urban ads depict Rocha the same size as the skyscrapers that surround her. We get it: The girl’s got legs for days.
Despite how pretty and clean-cut the shots are, we can’t help but think that they were inspired by King Kong — you know, that giant movie monster with an affinity for climbing buildings. Hey, at least this time we know it was Photoshop…
Kate Moss launches bag collection for Longchamp
Kate Moss, supermodel extraordinaire, has added yet another lucrative deal to her expanding business portfolio.
The model-designer, property « tycooness » and sometime rock ‘n’ roll singer, who celebrated her 36th birthday earlier this month, has designed her first handbag collection for the French, luxury leathergoods brand, Longchamp, famous for its foldaway ‘Le Pliage’.
She has been the ‘face’ of the brand for several seasons, and has often been photographed with its bags. But this is the first time she has put her name to a range. The Kate Moss for Longchamp collection was launched in Paris last night when Kate hosted an intimate party for 700 at The Ritz.
Guests included Jamie Hince, Kate’s fiancé, who proposed earlier this month while the couple were in Mustique for a fashion shoot; Carine Roitfeld, the editor-in-chief of French Vogue; the designer, Giambattista Valli; the former ‘muse’ of Yves Saint Laurent, Loulou de la Falaise; the Longchamp family; and rock ‘n’ rollers such as les Plasticines and the Queens of Noize, who performed a live set.
The collection will be launched in London, on Thursday, February 11th, at the Longchamp Boutique, 28 New Bond Street, London W1 (020 7493 5515) and exclusively at ‘The Wonder Room’, at Selfridges, Oxford Street, W1 (0800 123 400).
Kate’s collection is made up of 12 different styles, each one named for one of her favourite haunts in London, such as Soho, Ladbroke, Goldbourne and Gloucester, as well as Glastonbury.
Kate, whose collection for the Topshop chain has been a multi-million pound, soaraway success since she first launched it in the spring of 2007, also recently launched her fourth perfume, Vintage.